Total Spent

Facebook Platforms (incl. Instagram)

Spending

The API does not provide aggregate statistics per advertiser. Instead, it only provides very broad boundaries of money spent. For this reason, the data displayed here is from the Facebook Ad Library Report which does provide money statistics aggregated by advertiser. This data is retrieved daily but it’s possible that days are missing sometimes because the script fails to download it (or because Facebook does not provide data on that day). This may lead to lower numbers than from what you can see in the Ad Library Report yourself. In addition, if a party spends less than 100 Euros in a day it will not show the exact amount. In that case we show confidence intervals around the spending amount.

Spending by Region

The API does not provide aggregate statistics per advertiser. Instead, it only provides very broad boundaries of money spent. For this reason, the data displayed here is from the Facebook Ad Library Report which does provide money statistics aggregated by advertiser. This data is retrieved daily but it’s possible that days are missing sometimes because the script fails to download it (or because Facebook does not provide data on that day). This may lead to lower numbers than from what you can see in the Ad Library Report yourself. In addition, if a party spends less than 100 Euros in a day it will not show the exact amount. In that case we show confidence intervals around the spending amount. In addition, the data also shows spending by region.

Google Platforms (incl. YouTube)

For Google platforms, data accessed via the Google Transparency Report provides weekly statistics on how much money was spent by parties.

Over Time Spent

Facebook Platforms (incl. Instagram)

The API does not provide aggregate statistics per advertiser. Instead, it only provides very broad boundaries of money spent. For this reason, the data displayed here is from the Facebook Ad Library Report which does provide money statistics aggregated by advertiser. This data is retrieved daily but it’s possible that days are missing sometimes because the script fails to download it (or because Facebook does not provide data on that day). This may lead to lower numbers than from what you can see in the Ad Library Report yourself. In addition, if a party spends less than 100 Euros in a day it will not show the exact amount. In that case we show confidence intervals around the spending amount.

Google Platforms (incl. YouTube)